Who uses map.market?
learn the map market process
The ultimate 3 track course on using customer research to expand into new, high-growth market segments
recognize yourself below?
get the most bang for your buck
We go beyond "customer-centric" platitudes and make it easy for anyone to apply specific behavioral UX research techniques to uncover what an audience truly cares about, what draws them in, and what makes them take action.
Eliminate the zombie words in your storytelling and content strategy. Untangle and test your best content ideas. We help you prioritize content that resonates at a deep emotional level, contains valuable takeaways, and creates lasting memories for your audience.
Conversion optimization isn't just about metrics and A/B testing. It's about getting to the root of an audience's motivating factors. Map Market helps you answer why. Why do people switch? Why do they care? Why do they come back?
three course tracks
get started for free
Get the lessons that have helped 200+ companies find product-market fit, grow & scale over the last 11 years.
Utilize creative approaches to reposition your value hypotheses.
book a free sessionIdentify where you should place small bets & when you should double down.
book a free sessionWe work with accelerator programs to prime incoming classes with the best methods to discover customer needs, align their messaging with customer pain points, and map growth market segments.
That way, accelerators can focus on practice, not theory.
11 Years of experience & counting
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The five little words that changed the way I think about products, markets, and raising money.
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Compared to other ranking systems, Max Diff is a more objective and quantitative way to gain insight into the solutions that would be most valuable to your customers.
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Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren't accidentally creating a customer base of app addicts
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