course track

Attract Your Audience

Know that your idea, product, or feature solves the right problem for the right audience.

CONTENT SECTION

Real time visability

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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book

CONTENT SECTION

Global Ocean Freight Network

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book

learn how to

Attract Your Audience

lesson 1

Thinking in Loops

At its core, every product is a series of loops — engagement, retention, viral — see how your loops attract or repel your audience.

Related LESSON MATERIALS

lesson 2

The First Fourteen

Throughout the first 14 days of a product experience, customers evaluate if a product is worth it. Is yours?

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lesson 3

The Core Loop

The series of actions your customers take throughout the core loop should help them derive real value from your product.

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lesson 4

Define Your GTB

Growth target behaviors are the customer behaviors most tightly linked to a high customer lifetime value.

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lesson 5

Activate

Attracting customers is only one piece of the equation. Activating them into value-deriving users is the key to success or failure.

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lesson 6

Instachurn

Don't fall into the Instachurn trap of a healthy top of the funnel that immediately turns into churned customers who never pay.

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lesson 7

The JTBD Interview

Practice helpful habits to hold  productive & effective customer interviews. Outline your hypotheses and dig in to the "deepest why".

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lesson 8

Find Participants

Before testing your hypotheses, identify research participants that are both easy to recruit and likely to provide valuable insights.

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lesson 9

EIEIO on Repeat

EIEIO — empathize, iterate, empathize, iterate, optimize. Repeat. Every time you run this process, you'll optimize your MOFu.

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lesson 10

Pivot or Persist?

Sometimes, you'll find that you need a drastic pivot in your business model. We explore when to pivot and when to persist.

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lesson 11

Clarify Your Purpose

At this point, you'll be able to better articulate your product's purpose and how it meets a real customer need.

Related LESSON MATERIALS

lesson 12

UN-Roadmap

After you've learned about your audience, you will need to assemble your findings into a clear set of actionable next steps.

Related LESSON MATERIALS

get the answers you need

This course helps you answer these high-value questions

Why don't my customers "get it"?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Why are customer needs elusive?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How does the JTBD lens help?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How does the MAP framework help?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Who should not take this course?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Our three work-outs can be completed in any order

M

Map Juicy New Markets

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A

Attract Your Audience

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P

Prototype The Future

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