course track

Map Juicy New Markets

Juicy new markets aren't limited to brand new audiences. Whether you're better targeting current customers or exploring a brand new segment, Work-Out which audience is most likely to convert.

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Real time visability

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Global Ocean Freight Network

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learn how to

Map Juicy New Markets

lesson 1

Begin At The End

Keep teams focused on customer outcomes over immediate implementation concerns. Internally, Amazon refers to this process as the "working backward process."

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lesson 2

Set Your Compass

Central to Product-Market Fit is a specific metric that best embodies the core value your product delivers to your audience. Learn how to pick a North Star that won't backfire.

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lesson 3

Attention Landscape

Stand out. Learn from your competitor's mistakes or victories. Grab attention and hook potential customers by focusing on what motivates the market.

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lesson 4

Think Like a Writer

Writers simplify. They convince. They cajole. They excite your neurons using words. We show you how to think like a writer as you begin to fill out your messaging hierarchy.

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lesson 5

The Lens of Progress

Explore the basics of the jobs-to-be-done lens and how it helps companies, like yours, create sticky, memorable & valuable product experiences.

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lesson 6

Hire & Fire

Structure a convincing argument that your audience (creatures of habit) should scrap their current way of doing things and hire your product to do the job.

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lesson 7

When They Switch

Pinpoint external events, aha moments, and triggers (iatrotropic stimuli) that are likely to cause people to look for new alternatives to their current solution.

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lesson 8

Catch & Convert

Use this simple instructional activity developed by Jeff Patton to help anyone get the hang of using user story mapping to map a potential product experience.

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lesson 9

SLOW Friction Points

What SLOWs customer progress? Review the fundamentals of struggles, lapses, obstacles, and workarounds. Then, we'll identify clusters of friction in your map.

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lesson 10

PPA TOFu

When prospects are contemplating making the switch, the biggest thing that stands between you and the competition is the perceived pain of adoption.

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lesson 11

Align with Your Core

Now, let's quickly check your compass. Any shifts you've made must also align with your true North. Otherwise, you'll create an inauthentic experience (they always lose).

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lesson 12

Distill Your Story

Inevitably, you will serve audiences with very different needs. You must take all of their needs into account (without confusing anyone) and craft a simple, high-level story.

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get the answers you need

This course helps you answer these high-value questions

How might we get more sales?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How might we grow more?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is another question?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Why should we take this course?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Who should not take this course?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Our three work-outs can be completed in any order

M

Map Juicy New Markets

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A

Attract Your Audience

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P

Prototype The Future

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